Appearances search engine optimization

Search Engine Strategies (SES): Search Engine Strategies features a variety of conferences and expos worldwide. SES is the “leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.” Netconcepts is a regular attendee for this series; our experts shine in the spotlight, bringing you their expertise through exciting seminars. Visit us at booth 121. December 3rd - 6th, 2007.

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• GravityStream empowers Cabela’s marketing team with control over the natural search channel.
• GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
• Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.

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Shop.Org: As an association for online retailers, Shop.org hosts an annual summit in order to encourage a “meeting of the minds.” Once a year, the best minds that online retail has to offer come together in order to stay current with changes in online marketing and retail, as well as evolve retail practices with emerging technology. Netconcepts attends this conference regularly, specializing in bringing key issues, like personalization and site usability, to the forefront of online retail.

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Search Engine Strategies (SES): Search Engine Strategies features a variety of conferences and expos worldwide. SES is the “leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.” Netconcepts is a regular attendee for this series; our experts shine in the spotlight, bringing you their expertise through exciting seminars.

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eTail: This eCommerce convention is typically held in August of every year, and hosts a variety of specialized speakers that comment on topical concerns within the e-retail industry. As a regular attendee, Netconcepts contributes vital perspectives to online retailers in order to help them climb a mountain. Not only do we help our clients achieve search engine visibility, we take them on a journey in order to attract new customers through organic search and provide excellent user conversion.

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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

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As a search marketing retailer, the most important commitment you can make this year is to understand the most powerful concept affecting large dynamic websites today - the long tail of natural search. You could read the research paper we wrote on the subject, or my new article in Multichannel Merchant magazine on the new Key Performance Indicators (KPIs) of natural search, or listen to this podcast interview with Direct Magazine, to learn more about tapping into the long tail of search.

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Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.

Stephan also talks about the success his daughter has seen with her blog. It is never too early to learn search engine best practices. Watch this intriguing interview below.

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